Case Study 3/Marketing Plan- In the Appendix within the textbook, please see the

Case Study 3/Marketing Plan-
In the Appendix within the textbook, please see the Sonic Marketing Plan (pages A1-A7; attached for viewing).
***PLEASE USE THE TEXTBOOK TO REFERENCE CONCEPTS AND TO DISCUSS A1-A7 ***
Course Textbook: Kotler, P., & Keller, K. L. (2015). Marketing management (15th ed.). Pearson.
As a marketing analyst, you have been asked to analyze Sonic’s marketing plan.
Please provide five suggestions for Sonic to strengthen its marketing plan.
You must support your analysis with concepts learned from the text.
Each suggestion you provide should be from a different section of the marketing plan.
For example, when analyzing the SWOT analysis, you might say the SWOT analysis provides sound strengths, weaknesses, opportunities, and/or threats but there are others that should also be included, such as….
Your analysis of the SWOT, along with your suggestion, would count as ONE suggestion to strengthen the marketing plan.
All suggestions must be supported with concepts learned from the class. You may include outside research as needed but this is not required.
Format Requirements:
4-6 pages
12 Point font
1” margins
All citations should be in APA format

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