The purpose of this exercise is to: ● Understand how the industry operates ● Det

The purpose of this exercise is to:
● Understand how the industry operates
● Determine important trends and features and where the threats, challenges and
opportunities exist and the implications of these for industry participants
● Identify the industry position as well as the internal characteristics of a company
operating in Canada and summarize its strengths and weaknesses
● Based on your knowledge of the company, combined with industry trends and the
threats and opportunities that are apparent, recommend actions that the company
should take to capitalize on opportunities and/or avoids threats, keeping in mind the
company’s strengths and weaknesses
● Identify any major obstacles to implementing your recommendation and suggest
how the company might overcome them to ensure feasibility

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